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Sales & Marketing

Your How To Guides for Sales & Marketing

	7 Tips for Writing Dynamic Sales Letters Beat your writing--and sales--block with these great tips.
	8 Tips for a Successful Sales Call Learn the vital telephone skills every salesperson needs to avoid rejection.
	Build Sales with E-Mail Marketing Follow these three steps for an affordable campaign that yields a strong ROI.
	Closing the Sale Learn how to ask the right questions that will help you complete each sale like a star.
	Crafting a Memorable Logo Our branding expert shares five reasons why your business needs a logo your customers won't forget.
	Crafting an Opening Sales Statement You've got just eight short seconds to grab your prospect's attention and land an executive sales appointment. This sales expert shows you how.
	Gathering Competitive Intelligence Get the low-down on the competition with this handy guide.
	Get Referred to the Top Dog Our sales coach walks you through the conversation that'll land you a meeting with the top executive.
	Get the Most From Your E-Mail Marketing Do your e-mail marketing campaigns deliver the best possible results? Find out by testing these three key variables.
	How to Attract Visitors to Your Site Go from having zero visitors to attracting thousands of qualified buyers with these 8 easy steps for creating a knockout traffic-generating campaign.
	How to Better Manage Your Sales Process Get your priorities in order, and watch sales roll in.
	How to Effectively Use Testimonials Adding this single element to your website can multiply your profits--and get your customers selling your products for you.
	How to Sell in 60 Seconds When selling, you have one minute to pique your prospect's interest. Here are some tips to make the most of your time.
	Overcoming the "It Costs Too Much" Objection The price of your product doesn't have to be a hurdle any longer. Try these techniques for getting past "no."
	Researching Your Market Whether you're just starting out or if you've been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.
	Reviewing Your E-Mail Marketing Campaign 5 big questions that'll help you evaluate and improve your e-mail marketing efforts
	Selling 101 Don't let the sales process intimidate you. This thorough how-to will teach you how to focus on benefits, develop a USP, and deliver a killer sales presentation.
	Selling to Your Best Prospects Don't worry about selling to everyone. Use these tips for identifying and targeting your best sales prospects.
	The 10 Commandments of Great Copywriting Follow these tips to help you create clear, concise, lively writing that captures your e-mail readersâ attention.
	The Basics of Branding Learn what this critical business term means and what you can do to establish one for your company.

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