📺 Stream EntrepreneurTV for Free 📺

Blending Science and Art In Washington wine country, Bookwalter winery is producing elegant wines as they blend science and art.

entrepreneur daily

Blending Science and Art

Bookwalter Winery
Richland, WA

The name Bookwalter, Mennonite Swiss for "tender of Beechwood forests," has also come to stand for "maker of very fine wines," thanks to Bookwalter Winery.

When Founder Jerry Bookwalter welcomed his son into the business in 1997, John brought with him ten years of marketing experience. John made some sweeping changes, and by the year 2000 he became the winemaker. That same year John hired Zelma Long, one of California's best-known winemakers, as a consultant. Zelma grew up in The Dalles, so it was no stretch for her to return to the Pacific Northwest.

"She maps the plays, I execute them on the field," says John using a football analogy. In addition to changing the way the grapes were handled, harvested, fermented, and barreled, Zelma and John also redid the label. The result of all this was overnight praise from many publications and increased standing, earning "Winery of the Year" in 2005 by Wine Press Northwest.

"Winemaking is a perfect blend of science and art," John says. "You can't produce a good wine without the use of both."

Recognizing that the greatest joy is in the tasting, John went about creating an ideal environment for discovering Bookwalter Winery's final product: a wine lounge. Now, wine tourers visiting the winery in Richland can relax in the bistro-like atmosphere of the only wine lounge in the state. Comfy chairs dot the lounge, and patio and wine tourers are encouraged to linger and enjoy the wines by the bottle or glass.

To enhance the experience, a menu featuring carefully selected Northwest cheeses, baguettes, balsamic vinegar dips, and chocolate tortes and truffles is offered. The winery offers a tasting studio in Woodinville as well, giving day-trippers from Seattle a chance to discover Bookwalter wines.

Today, when the name Bookwalter is mentioned, people are certainly more apt to think of a bottle of fine Merlot, Riesling, or Cabernet Sauvignon than a forest of Beechwood trees. And that's a very good thing.

What to Buy:
'06 Foreshadow Merlot Sandalwood, Bing cherries, resin, violets $38
'06 Columbia Valley Preface Merlot Black tea leaves, cherries, red currants $30
'06 Columbia Valley Preface Cabernet Sauvignon Caramel, black olives, plums, cherries $30

Contact:
509.627.5000;
Fax:509.627.5010
www.bookwalterwines.com

Richland
894 Tulip Lane
Richland, WA 99352
Tasting Room Open Sun 10-6; Mon-Tues 10-8; Wed-Sat 10-11

Woodinville
14810 NE 145th St. Bldg. B
Woodinville, WA 98072
Tasting Studio Open Sun-Thurs 12-5; Fri-Sat 11-6

Getting There:
Directions can be found on the website or by calling the winery.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.

Branding

All Startups Need a Well-Defined Brand Positioning Statement. Here's a 3-Step Framework to Help You Craft One.

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.