DiGiorno Frozen Pizza Asked Social Media for a New Slogan. The Answers Were Loaded With Extra Cheese. After all, if 'it's not delivery,' what is it?

By Kenny Herzog Jul 15, 2021

Venerable frozen-pizza brand DiGiorno apparently felt like it was time to reheat their decades-old ad copy, "It's not delivery, it's DiGiorno!" How else to explain its surreptitious late-night tweet beckoning social media users to, well, "Give us a new slogan." See for yourself....

Give us a new slogan.
— DiGiorno (@DiGiorno) July 15, 2021

Naturally, Twitter obliged. But the results were, by and large, less saucy than sweet. Take @vodkanopants, a precise wordsmith if there ever was one. They wrote, "Self rising. Just like you."

Self rising. Just like you.
— pantslesswithvodka (@vodkanopants) July 15, 2021

Or @daysigned's earnest play on the brand's rolling capitalization, saying, "DiGiorno, cause you DiServe a night off."

DiGiorno, cause you DiServe a night off .
— Dee is working hard (@DaySigned) July 15, 2021

Still, there were more than a few servings of cheese among the suggestions. Like @yourenotbetty's reference to a popular, adolescent association with cheese: "Go ahead: cut the cheese. DiGiorno."

Go ahead: cut the cheese. DiGiorno.
— yourenotbetty (@yourenotbetty) July 15, 2021

Or @alexpalomob's earnest stab at a pizza pun, writing, "You DiGiorno you want some."

You DiGiorno you want some.
— Alex Palombo (@AlexPalombo) July 15, 2021

Though our personal favorite is @artic_mermaid's droll, strikingly accurate summation. "DiGiorno, halfway between papa johns and a genuine pizza restaurant."

Digornio, halfway between papa johns and a genuine pizza restaurant
— ArticMermaid (@artic_mermaid) July 15, 2021

We'd highlight more, but our Domino's just arrived at the door.

Kenny Herzog

Entrepreneur Staff

Digital Content Director

Kenny Herzog is currently Digital Content Director at Entrepreneur Media. Previously, he has served as Editor in Chief or Managing Editor for several online and print publications, and contributed his byline to outlets including Rolling Stone, New York Magazine/Vulture, Esquire, The Ringer, Men's Health, TimeOut New York, A.V. Club, Men's Journal, Mic, Mel, Nylon and many more.

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