📺 Stream EntrepreneurTV for Free 📺

Here We Go Again: Comcast Changes Another Customer's Name to Something Super Offensive. If you don't offend enough the first time, try, try again.

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

First it was "Asshole Brown." Now it's "SuperBitch."

It turns out that Comcast has a terrible, horrible, very bad, no good problem with name-calling. And it's only getting #$%@! worse.

Take, for example, the case of Mary Bauer. Imagine the 63-year-old's shock when she received a bill this week from the global media goliath addressed to "SuperBitch Bauer." Yeah, it wasn't good. As if it wasn't punishment enough to have 39 Comcast technicians descend upon her Addison, Illinois, residence to fix spotty cable reception over and over during a six-month saga that dragged on from Nov. 2013 to April 2014.

Related: Comcast Apparently Gets Customer Fired, Breaks Every Rule of Business

After Bauer's cable was finally up and running, Comcast quit sending her bills. Being the good customer that she apparently is, the Honest Abe grandmother called Comcast to see what was up. She sure found out last month when she opened the beyond offensively-addressed bill.

"This is a disgrace to me," Bauer told Chicago TV station WGN. "Why are they doing this to me? I pay my bills. I do not deserve this." No one does.

Last month, Spokane, Wash., resident Ricardo Brown opened an equally special bill from Comcast. It was addressed to -- we kid you not -- "Asshole Brown." Brown's wife Lisa took her husband's horror story to consumer advocate Chris Elliot, who swiftly made the issue public.

Related: 'Dear Mr. Human': United Airlines Suffers Another Embarrassing Customer Service Blunder

Ever so sorry, Comcast promptly fired the culprit behind "Asshole Brown," saying that it has "zero tolerance for this type of disrespectful behavior." Miraculously avoiding a lawsuit, the company fully refunded Brown's last two years of service and even threw in two more years of service on the house.

As for Bauer, she's simply hoping not to be called "SuperBitch" on her next Comcast bill. She also wants a credit for months of shoddy service.

In 2005, Comcast canned two customer service bullies for switching a customer's name to "Bitch Dog." Comcast responded by pledging that it was "putting things in place so that it will never happen again."

That plan hasn't worked out so well, it seems.

Related: Customer Service Lessons to Glean From Comcast's Snafu

Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

Samsung's New Ad Pokes Fun at Apple's Controversial 'Crush' Ad

Creative universes overlap in a new ad from Samsung.

Business News

Dell Is Labeling Hybrid Employees With 'Red Flags' Based on How Often They're in the Office

Dell will consider the frequency of employee badge swipes when it determines how hybrid employees are reviewed, rewarded, and compensated.

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.