📺 Stream EntrepreneurTV for Free 📺

Hidden AirTags Will Be Easier to Find Thanks to This New Feature Apple is taking initiatives to make hidden AirTags easier to locate, discouraging their use for mal-intent and stalking purposes.

By Madeline Garfinkle Edited by Amanda Breen

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Apple AirTags, Bluetooth-operated tracking devices intended to help users find belongings like keys and wallets, have had unintended consequences after countless stories revealed that they were in some cases being used for stalking purposes and harassment.

The accounts are widespread on social media platforms like TikTok, with victims recounting a similar sequence of events: a phone notification that you're being tracked with an AirTag, followed by panic and confusion, an examination of one's belongings or underneath one's car to discover the unwanted device and a final warning to share with friends and loved ones. The technology is about a quarter in size, which makes it difficult to unearth in some cases, increasing risks of harm when used for stalking or harassment purposes.

Following the unsettling stories of people being stalked, or in some cases individuals testing it themselves and reporting on just how easily the device could be used for mal-intent, Apple announced in February that it would be upgrading the technology to make it safer and discourage would-be perpetrators from using the device.

Related: Apple Just Made It Harder for Thieves to Make Money Off of Stolen iPhones

Among one of the first moves by Apple was adding a warning when first setting up the device, cautioning users that employing the technology for stalking purposes has legal ramifications. "Using this item to track people without their consent is a crime in many regions around the world," the warning reads. "This item is designed to be detected by victims and to enable law enforcement to request identifying information about the owner."

The latest update is a less polite initiative to deter possible stalkers from causing harm: making AirTags "as loud as possible." By making the noise emitted by AirTags louder, victims will be able to more easily find the device in the cases where a predator has hidden it particularly well. Apple also plans to upgrade the tracking alerts to notify people earlier in the event they are being followed.

Related: Avoid This Major Leadership Blunder That Got Steve Jobs Ousted From Apple

Despite Apple's new and promised updates, some fear the technology still leaves people vulnerable to harm. What if you don't have an iPhone? Bingo.

Apple users receive the notification directly on their phone if they are being tracked by an AirTag. But without an iPhone, users would have to download the Apple Tracker Detect app and perform a manual scan if they suspected something was off. And what if you don't have a smartphone at all? The technology is just a year old, so it might be a long way to go before Apple fine-tunes the product to ensure it is safe for all users. In the meantime, be vigilant about suspect behavior.

Madeline Garfinkle

News Writer

Madeline Garfinkle is a News Writer at Entrepreneur.com. She is a graduate from Syracuse University, and received an MFA from Columbia University. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.