Small Ads If you can only afford a small ad, make the most of it.

Dec 14, 2001

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Don't fill it up with teeny copy.
Add even a small visual for impact.
Use color if you can afford it.
Use a heavier border or a bolder typeface for yourheadline.
Make it a different shape.
Use more than one small ad on the same page.
Use artwork that makes your ad look like someone's circledor highlighted it with a marker.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales

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