Play Nice Forget cutthroat--what you need is a little sugar and spice.
By Carol Tice Edited by Dan Bova
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Linda Kaplan Thaler is the woman behind "I Don't Wanna Grow Up, I'm a Toys 'R' Us Kid." As CEO and chief creative officer of 10-year-old Kaplan Thaler Group Inc., Kaplan Thaler has been responsible for current advertising hits like the AFLAC duck. The agency is one of the fastest-growing in America.
Kaplan Thaler says the secret of her success is simple: She's nice and cultivates a corporate culture of niceness. In The Power of Nice: How to Conquer the Business World With Kindness, Kaplan Thaler, with co-author Robin Koval, explains why kindness pays in today's increasingly cutthroat business world.
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