📺 Stream EntrepreneurTV for Free 📺

Sweetgreen Stock Jumps More Than 75% in Market Debut The salad chain beat expectations by nearly doubling its share price in its Thursday IPO.

By Chloe Arrojado

entrepreneur daily

Bloomberg | Getty Images

On Thursday, Sweetgreen made a splash on the New York Public Exchange with its initial IPO. The salad company's shares closed at 76%, up from $28 to above $49 a share, with a market value of more than $5.3 billion. The price opened at $52 a share.

"Sweetgreen was founded in response to the fact that the legacy restaurant model failed to anticipate evolving consumer tastes and methods of engagement," the company wrote in its SEC filing. "We believe our brand and offering sit at the intersection of these powerful consumer trends shaping our industry."

Related: Sweetgreen CEO Apologizes to Staff After Fatphobic Comments

The chain got its start in 2007, and has since grown to 140 restaurants across 13 states. A large chunk of Sweetgreen's growth has been reliant on technology, with CNBC reporting more than two-thirds of its revenue comes from digital sales.

In the filing, the Los Angeles-based company also wrote that it plans to open at least 30 company-owned restaurants in 2021 and is aiming to double its footprint in the next three to five years. However, the chain has yet to turn a profit.

"We believe humans will always be part of the Sweetgreen experience," co-founder and CEO Jonathan Neman told Yahoo. "We just believe in continuing to invest in technology to enable them to do their job in a better way"

Chloe Arrojado

Entrepreneur Staff

Editorial Assistant

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.

Branding

All Startups Need a Well-Defined Brand Positioning Statement. Here's a 3-Step Framework to Help You Craft One.

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.