📺 Stream EntrepreneurTV for Free 📺

WWE Wants to Make Betting on Scripted Matches Legal The wrestling mega-brand is hoping to take bets on bodyslams in the near future.

By Dan Bova

entrepreneur daily
Michael N. Todaro | Getty Images

From the "What Could Possibly Go Wrong?" files comes this news dispatch from CNBC:

"WWE in talks with state gambling regulators to legalize betting on scripted match results."

For those who don't get the headscratcher-ness of that headline, I'll explain. While the athleticism of professional wrestlers is real, the outcomes are not. Pro wrestling is a big, sweaty, spandex-clad soap opera. Who wins and who loses is not determined by athletic competition, it is determined by a writer hunched over a laptop.

Related: WWE's Vince McMahon Stepped Down as CEO

Now, I hesitate to say wrestling is "fake," because WWE stars are undoubtedly incredible athletes who perform very real acrobatics and often suffer very real injuries. But, yeah, basically it is fake.

So how could betting on an event that is predetermined be a thing?

Per CNBC's Alex Sherman, WWE is working with the Ernst & Young accounting firm to try to convince Colorado and Michigan regulators that "there's no chance of results leaking to the public." Ernst & Young has a history of keeping secrets, namely the voting results of the Academy Awards and the Emmys.

Betting on the Academy Awards is legal on apps like FanDuel and DraftKings, but while those awards revolve around scripted works, the winner is not scripted. In other words, we're not betting if Maverick is going to successfully pull off the mission (no spoilers!), we're betting if Tom Cruise will heft a trophy and tearfully thank Xenu in his acceptance speech.

Those close to the WWE betting matter did not respond to requests for comment, so it remains a mystery how close or far this betting thing is from really happening.

But if it does happen, you can just imagine the doors it opens for other scripted TV show betting. Will Dora the Explorer find the treasure chest on Treasure Island? What's the over-under on her contracting Monkey Pox from Boots?

Related: WWE Considering Move Into Boxing

All of this comes on the heels of Vince McMahon's return to the WWE. In 2022, McMahon announced his retirement amid accusations of sexual misconduct. But in early January of this year, McMahon returned to the company's board of directors as executive chairman. His name wasn't directly mentioned in the initial reporting, but anyone wanna bet he had something to do with this gambling initiative?
Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim and Spy magazine. Check out his latest humor books for kids, including Wendell the Werewolf, Road & Track Crew's Big & Fast Cars, and The Big Little Book of Awesome Stuff.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Business News

How Much Do Engineers, Software Developers, and Analysts Make at Apple? See Salary List

Using application data from highly-skilled foreign workers, Insider revealed a range of salaries at the tech giant.