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Public Relations

Business At A Glance

Public Relations
Startup Costs: $50,000 - $100,000 About
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Franchises Available? No
Online Operation? Yes

Got a nose for the news? Turn your media savvy into a PR business.

Business Overview

An outstanding PR person representing an individual, business, politician, celebrity, product, or service can be the equivalent of having someone in your corner who can pick the winning lottery numbers long before the draw. The main duty of a public relations specialist is to promote in a positive and informative manner, regardless of what is being promoted. Promotion techniques and services include creating press releases and press kits, organizing media and special events, performing damage control services when things go awry, and networking around the clock on the client’s behalf. Getting started in the business can be difficult, given that the public relations industry is fiercely competitive. As an entry strategy, consider starting small and representing one or two clients in your local area until you have mastered the art. It could be your current employer, a businessperson, someone running in an election, or a local celebrity. Remuneration is generally by way of a flat fee plus additional fees depending on the services rendered, frequency, and length of contract.

The Market

Businesses, organizations and individuals who seek media coverage or who need media training.

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