Bio
Bill is President of NCCT, a consulting firm that helps companies grow green revenues. His newest book, The Secret Green Sauce™, profiles best practices being used by successful green businesses. He has previously held roles as Sr. Vice President of PG&E Energy Services, President of Cleantech America (a solar power plant development company) and COO of Texaco Ovonics Hydrogen Solutions (which launched the first hydrogen-fueled Prius).
Roth is also a nationally recognized expert in pricing strategies with a principal focus upon Real Time Pricing. In addition to participating in the launch of the first hydrogen-fueled Prius, he has held executive leadership positions as senior vice president of marketing and sales with PG&E Energy Services, as COO of Texaco Ovonics Hydrogen Solutions and president of Cleantech America, a developer of solar power plants.