📺 Stream EntrepreneurTV for Free 📺

A Breakthrough Innovation In Women's Innerwear House of Skye uses sophisticated biotechnology to create a bra that is first of its kind

By Srivatsa KR

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.

House of Skye

A proper-fitting bra can help a woman feel more confident. Additionally, it can help reduce breast sagging and other health issues. Research has shown that the majority of women are having a difficult time finding the right bra that suits their needs. Instead of spending money upfront on buying different types of bras for different events, women would rather use one and the same bra that allows them to go to a yoga class in the morning and then a cocktail dinner in the afternoon.

House of Skye uses sophisticated biotechnology to create a bra that is first of its kind to provide 22 different tabs that allow a woman to adjust her bra in a way that suits her needs. Because of its adjustability, SexyBack bra fits multiple dresses, anywhere from special events to everyday clothing. Additionally, the SexyBack bra is so revolutionary in stretching the boundaries of technology that it received one utility patent with secured registration and five design patents in over 111 countries, with 40 more pending.

Using her breadth of knowledge in biotechnology from her time on Wall Street, Skye Drynan, Founder and CEO of House of Skye, sought out to create a bra that assists society in rethinking the way women wear a bra. To Skye, the SexyBack Bra is an extension of her lifestyle and the lifestyle of many women. The modern woman is looking for ways to increase her appeal, while also being comfortable.

The SexyBack Bra is new to the market and launched on House of Skye. In addition to being aesthetically appealing, the SexyBack bra can help women avoid a wide range of health concerns that result from not wearing the right type of bra. For example, when an individual does not wear the right bra for the occasion, it can affect their posture, cause shoulder pain, leave marks, and irritate skin. Skye kept all these considerations in mind when she designed the SexyBack Bra.

Note: The content featured in this article was produced by the brand

Srivatsa KR

Start-up enthusiast & Blogger

Social Media

The Next Big Thing on the Web: Sites Tailored for You

Dynamic website personalization is a powerful tool that can boost business.

Career

Why Entrepreneur Stands Against the PRO Act

The Protecting the Right to Organize Act could do lasting harm to the small-business and franchise community.

Career

How the PRO Act Threatens High-Skill Careers

Lawmakers say the bill is about "gig workers," but in reality, it targets interpreters, translators, financial advisers, bookkeepers and more

Career

Parents and Caregivers Say PRO Act Would Harm Their Families

In professions as wide-ranging as truckers and editors, there's fear that the PRO Act's ABC Test would destroy the freedom needed to raise kids and help aging parents.

Thought Leaders

Tony Robbins Reveals the Key to Making Coaching Work For You

No matter what industry, behind most successful entrepreneurs is at least one supportive figure in the form of a coach or mentor who pushed them to their limits.

Career

Franchise Owners Say PRO Act Threatens Their American Dream

Immigrant and Black Americans say lawmakers should support, not obstruct, the creation of generational wealth