📺 Stream EntrepreneurTV for Free 📺

Elon Musk's Tweets Attack Apple and Tim Cook Tech Tycoon Elon Musk on Monday tweeted about Apple having mostly stopped advertising on Twitter. He tweeted, "Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?" Adding, "What's going on here @tim_cook?"

By Kavya Pillai

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Brett Jordan- splash

Tech Tycoon Elon Musk on Monday tweeted about Apple having mostly stopped advertising on Twitter. He tweeted, "Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?" Adding, "What's going on here @tim_cook?"

At the start of November, Musk tweeted about the massive drop in revenue for Twitter. He blamed the activist groups for pressuring brands and advertisers. Companies like General Mills Inc and Luxury automaker Audi of America have not been advertising on Twitter since Musk took over the platform. Apple has spent an estimated $131,600 on Twitter during the period November 10 to November 16.

Musk in the last six hours has tweeted about Apple eight times. He made accusations that the company 'hates free speech'. Further he demanded explanations from Apple for their alleged 'acts of censorship'.

Twitter flagged the tweets and provided more context to the situation by sharing a quote from a blog about Apple's decision. The quote read, "Apple is exercising its right to free speech and appears to have agreed with its ad agency recommending a halt to advertising on Twitter".

Musk alleges that the elite company has also "threatened to withhold Twitter from its App Store," but has not given any explanations. He then proceeded to take a poll on whether Apple " should publish all the censorship actions it has taken that affect its customers." 84% of 1.3 million votes suggested that Apple should release such information. This poll however will have no effect on the company.

The irony of the whole attack is that Musk used an iPhone to send all his tweets.

Marketing

India's Influencer Marketing Will Shoot Up To 34 Billion By 2026

According to a recent Ficci EY analysis, as businesses increasingly look to social-media influencers to increase sales and enhance brand engagement, India's influencer marketing industry is anticipated to grow to Rupees 34 billion by 2026, from Rupees 19 billion in 2023.

Health & Wellness

How This CEO Turned 99 No's Into a $500 Million Sleep Tech Powerhouse

Eight Sleep's Matteo Franceschetti reveals his journey from nightmarish rejection to dream-like motivation.

Social Media

Here's How I Determine If I'm Getting Value Out of X (and How You Can, Too)

Don't let low-value accounts and promotional material bog down your time on X (formerly Twitter). Here are some strategies to curate content, engage with quality people and maximize your time.

Business News

This Highly-Anticipated Disney World Ride Finally Has a Reopening Date: 'Like the Animation Came to Life'

Tiana's Bayou Adventure is replacing Splash Mountain at Disney World and Disneyland.

Green Entrepreneur®

How to Make Your Ecommerce Business Truly Sustainable (and Why It's Important)

Effective data collection solutions help overcome the challenges of shifting to more sustainable ecommerce practices.

Leadership

5 Ways to Spend Less Time in Meetings Each Week

Want to get more done — and be happier at work? Spend less time in meetings. Here are five ways to do that.