📺 Stream EntrepreneurTV for Free 📺

A Touch-Sensitive Jacket That can Control Smartphones! A garment that lets users interact with their smartphones by swiping the garment in numerous ways.

By Amrit Mann

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

We live in a world where new concepts, products are being launched, literally by the second. Taking innovation in wearable tech to a whole new tangent are Google and denim jeans company Levi's. Weaving innovation into fabric, the duo has collaborated to create the Levi's Commuter Trucker Jacket, a garment that lets users interact with their smartphones by swiping the garment in numerous ways. Powered by Google's Project Jacquard technology, a touchsensitive fabric will be woven into regular clothing, allowing it to be used as a trackpad. It has essentially been made to prevent commuters to fiddle with their phones while travelling. The project hopes to explore the possibility of transforming everyday objects into interactive surfaces.

How it Works!

The waterproof jacket comes with a detachable electronic smart tag that is placed at the cuff of the left sleeve, held in place by a button loop. The unit contains the battery to charge everything, bluetooth transmitter, a vibrating motor and an LED. The smart tag activates a wireless connection between the garment and a smartphone. The touch area around the cuffs is visible with some threads and not big ugly wires. With customized connectivity, the jacket is believed to serve as a copilot. Rugged yet durable, the jacket is connected with the smartphone with an app over Bluetooth. In its current form, the jacket can be used to react to text messages, phone calls and control Google Maps and Play Music.

Wash it, Wear it!

The makers claim that the garment can be washed like any other cloth. When one wishes to wash the jacket, only the detachable electronic smart tag attached at the cuffs need to be removed. The jacket will make its way to Levi's stores and levi.com in 2017 spring.

(Originally published in Entrepreneur magazine's June 2016 edition)

Amrit Mann

Former Staff

Senior Corresspondent at Entrepreneur India
Marketing

India's Influencer Marketing Will Shoot Up To 34 Billion By 2026

According to a recent Ficci EY analysis, as businesses increasingly look to social-media influencers to increase sales and enhance brand engagement, India's influencer marketing industry is anticipated to grow to Rupees 34 billion by 2026, from Rupees 19 billion in 2023.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Leadership

5 Ways to Spend Less Time in Meetings Each Week

Want to get more done — and be happier at work? Spend less time in meetings. Here are five ways to do that.

Green Entrepreneur®

How to Make Your Ecommerce Business Truly Sustainable (and Why It's Important)

Effective data collection solutions help overcome the challenges of shifting to more sustainable ecommerce practices.

Buying / Investing in Business

How to Recognize Money-Making Trends in The Market — And Boost Your Profits

These patterns and seasonal changes in the markets, especially over a set number of years, can provide some investors with an interesting map that may help their portfolios perform well all year long or even be a key to long-term riches.

Business Solutions

AI Might Know What You Are Feeling Before You Even Do — Here's How AI Can Help Us With Client Feedback

Adopting artificial intelligence tools means we are not just reacting to feedback; we are staying ahead of it. How AI Can Help Us Understand Client Feedback