More Resources

Podcast

Definition: A podcast is a pre-recorded audio program that's posted to a website and is made available for download so people can listen to them on personal computers or mobile devices.

Podcasting takes its name from Apple's popular iPod line of products, but it isn't limited only to iPod owners and listeners. What distinguishes a podcast from other types of audio products on the internet is that a podcaster can solicit subscriptions from listeners, so that when new podcasts are released, they can automatically be delivered, or fed, to a subscriber's computer or mobile device. Usually, the podcast features an audio show with new episodes that are fed to your computer either sporadically or at planned intervals, such as daily or weekly. Just like the old radio serials of the 1930s and 40s, this format encourages listeners to subscribe so they can find out "what happens next."

As long as you listen to podcasts only on your computer (the vast majority of podcast subscribers do), you don't need any special software other than the audio player, such as a Windows Media Player or RealPlayer, you already have on your computer. But if you want to subscribe to a podcast feed, you'll need to install "podcatcher" software on your computer. The most popular podcatcher software is iTunes.

Marketplace

Learn how to distribute a press release

Try our new online printing. theupsstore.com/print
Encyclopedia Search
 
Terms A-Z:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z #
Today on Entrepreneur
Entrepreneur Connect
How do you feel about Windows 7?
Do you use Windows 7 to run your business? If so, why? Is it better than Vista? Let's also hear from the Mac people out there.
Resource Centers
Where Business Gets Done
Revisit the lost art of the meeting, the pitch, the presentation and the all important handshake to close the deal.

Insurance Center
Review your company's needs, save on workers' comp, protect your business from lawsuits and more.

Startup How-To Guides
Step-by-step guides to launching your business.

Commercial Vehicle Center
Get the right ride for your business.


Sign Up for the Latest in:
e-Business & Technology
Franchise News
Business Book Sampler
Starting a Business
Sales & Marketing
Growing a Business

E-mail*
Zip Code*



Latest Features
Meet the innovators who faced repeated rejection and triumphed despite the cynics.
Take our ONLINE QUIZ to find out now!
Is the man who treats life--and business--as an extreme sport more like you than you think?
It starts with strategic thinking and thoughtful growth. Here's an inside look at how two successful businesses went from zero to $1 billion.