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Leadership, sales marketing, business expansion
strategies
Getting Referred By Friends and Family
Will people who like, care about and respect you always refer business to you? Not necessarily.
Growth Strategies
Smart tips and tactics for expanding your business

Step Aside
Sometimes it's best to give up your company's top job.

30 Days to Greater Sales
Ready to ramp up your sales--fast? Our 30-day action plan takes your business to new heights.

Turn Your Business Into a Chain
Jumpstart your expansion plans with this advice for opening more locations.


Marketing
Clever ways to find new customers

Double Duty
Want to start catering to a new demographic? Here's how.

Fresh Ideas for Innovative Marketing
Try these out-of-the-ordinary tactics for extraordinary results.

Forging Competitive Alliances
Five ways to increase sales by forging competitive alliances


E-Business
Online strategies that boost your bottom line

Next Big Thing?
Franchising can take your business far and wide.

Converting Website Visitors Into Customers
Turn web surfers into paying customers by combining pay-per-click advertising and e-mail marketing.

Online Marketing: Going Beyond Newsletters
Look beyond newsletters in your online marketing efforts to find customers for your e-mail list.



Getting Money to Grow
Savvy ways to find the financing you need

Spin Cycle
Is it time to spin off part of your company?

Using Your Own Money to Grow
If your company needs a cash infusion to grow, it may be possible to get that funding from within.

Raising Money From Your Alma Mater
You probably never considered your alma mater as an option for raising capital. Today, schools nationwide offer funding help.


Franchising Your Business
A proven tactic for growing your company

Chain Reaction
Get it going with this advice on opening more locations.

Expand by Franchising
It's a strategy that can take your business far and wide.

Making Sure You're Ready to Franchise
Top 10 questions to ask yourself if you're thinking of franchising your business.




26 Ways to Grow Your Biz
The Five Roles of a Great Leader
Taking on the role of leader means wearing many hats. Here are the five that you should learn to wear most comfortably.

Selected articles by Patty Vogan
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