5 & Diner Franchise Corp.

Founded: 1987 Franchising since: 1993
Kenneth E. Higginbotham opened the first 5 & Diner restaurant in Phoenix, Arizona in 1987. Restaurants feature a '50s theme, complete with jukeboxes, hostesses in poodle skirts and hula hoop contests. The menu includes favorites like hamburgers, sandwiches and salads. Breakfast is served all day, and every 5 & Diner offers blue plate specials that include sloppy joes, fish and chips, and spaghetti with meat sauce.
5 & Diner restaurants also have a soda fountain that serves milkshakes, egg cremes, floats and flavored sodas.

1140 E. Greenway, #1 Mesa, Arizona 85203

Phone: (480)962-7104

Franchisor is a privately-held company with 9 employee(s); 4 employee(s) in franchise department.

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2006	18	0	0	1
2005	17	0	0	1

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, United states, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming

Exclusive territories available.
Territory size: By population & area

Total investment: $300K-1M Franchise fee: $35K

Ongoing royalty fee: 5% Term of agreement: 20 years, renewable

Express/kiosk option available

Type of Financing Available

	In-House	Third Party
Franchise Fee	No	No
Startup Costs	No	No
Equipment	No	Yes
Inventory	No	No
Accounts Receivable	No	No
Payroll	No	No

Qualifications
Net worth requirement: $1M
Cash liquidity requirement: $300K
Business Experience:

• Industry experience
• General business experience
• Marketing skills

Operations

• Number of employees needed to run franchised unit: 75
• Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators)

Training

• Available at headquarters: 4 weeks
• At franchisee's location: 5 weeks

Ongoing Support

• Newsletter
• Grand opening
• Internet
• Field operations/evaluations

Marketing Support

• Co-op advertising
• Ad slicks