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Buyer Blunders

Blunder #3: Unrealistic Expectations

Many individuals assume not only that most businesses succeed, but that they're lucrative from the get-go. This is definitely not the case. It usually takes at least a year to develop a profitable business.

We have many individuals who tell us they need to make a minimum of $50,000 the first year. As a general rule, we recommend a first-year goal of earning back your investment. (For us, that's $22,500.) Even then, the money has to be reinvested in the business. In other words, in your first year, you should have other sources of income to live on.

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