California Tortilla

Founded: 1995 Franchising since: 2003

20 Courthouse Sq., #206 Rockville, Maryland 20850

Phone: (301)545-0035

Franchisor is a privately-held company with 13 employee(s); 11 employee(s) in franchise department.

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2008	32	0	0	5
2007	31	0	0	4
2006	19	0	0	3
2005	14	0	0	2

Where Seeking Franchisees

Exclusive territories available.
Territory size: Varies

Total investment: $418K-643.5K Franchise fee: $30K

Ongoing royalty fee: 5% Term of agreement: 10 years, renewable

Type of Financing Available

	In-House	Third Party
Franchise Fee	No	No
Startup Costs	Yes	Yes
Equipment	No	Yes
Inventory	No	No
Accounts Receivable	No	No
Payroll	No	No

Qualifications
Net worth requirement: $1M
Cash liquidity requirement: $250K
Business Experience:

• Industry experience
• General business experience
• Marketing skills

Operations

• 35% of all franchisees own more than one unit
• Number of employees needed to run franchised unit: 15
• Absentee ownership of franchise is NOT allowed. (90% of current franchisees are owner/operators)

Training

• Available at headquarters: 4 weeks
• At franchisee's location: 1 week

Ongoing Support

• Newsletter
• Meetings
• Grand opening
• Internet
• Security/safety procedures
• Field operations/evaluations

Marketing Support

• Co-op advertising
• Ad slicks
• Regional advertising

Other marketing support

• PR, local store marketing