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Contours Express

Women's fitness center

Background

Founded: 1998 Franchising since: 1998
Contours Express is an internationally franchised system of women's gyms that uses only weight-bearing equipment specially designed and sized for women.

Members follow a 29-minute cue tape that moves them through aerobic stations and strength-training machines. A fitness trainer--the franchisee or an employee--assists the members during their workouts, providing motivation and other services. Gyms range between 1,200 square feet and 1,500 square feet in size.

The company began its first run of newly branded national TV advertising in 2006. The franchisor is also forming regional marketing cooperatives. Franchisees are offered extensive training and ongoing marketing support.

156 Imperial Wy.
Nicholasville, Kentucky 40356
Phone:
(877)227-2282


Franchisor is a privately-held company with 25 employee(s); 12 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 86 9 328 1
2008 166 10 284 0
2007 251 14 208 0
2006 335 15 105 0
2005 300 20 26 0

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Worldwide

Exclusive territories available.
Territory size: Varies

Costs and Fees

Total investment: $55.7K-98.9K
Franchise fee: $18K
Ongoing royalty fee: $395/mo.
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No No
Startup Costs No Yes
Equipment No Yes
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Net worth requirement: $100K
Cash liquidity requirement: $75K

Operations
  • 25% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 2
  • Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 5 days
  • At franchisee's location: 3 days
  • Ongoing training seminars

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Ad slicks
  • National media
  • Regional advertising

Rankings

Franchise 500® rank:
#495 (2009); #329 (2008); #141 (2007); #116 (2006); #100 (2005);

Fastest-Growing Franchises:
#91 (2006); #23 (2005);

Low-Cost Franchises:
#33 (2007); #28 (2006); #23 (2005);

America's Top Global Franchises:
#94 (2008); #82 (2007); #89 (2006); #81 (2005);


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