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Happy Joe's

Pizza, pasta, ice cream, sandwiches, salads

Background

Founded: 1972 Franchising since: 1973
Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey's pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe's Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe's Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother's kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant's best-selling product, the Taco Pizza.
2705 Happy Joe Dr.
Bettendorf, Iowa 52722
Phone:
(563)332-8811

Franchisee Association
Happy Joe's National Franchise Board

Franchisor is a privately-held company with 20 employee(s); 2 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 48 0 0 8
2008 -- -- -- --
2007 -- -- -- --
2006 56 0 0 7
2005 57 0 0 7

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, Ohio, Oklahoma, Pennsylvania, South carolina, Tennessee, Texas, United states, Utah, Vermont, Wisconsin, West virginia, Wyoming

Exclusive territories available.

Costs and Fees

Total investment: $113.8K-1.2M
Franchise fee: $20K/25K
Ongoing royalty fee: 4.5%
Term of agreement: 15 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No No
Startup Costs No No
Equipment No No
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Cash liquidity requirement: $300K
Business Experience:
  • General business experience

Operations
  • 33% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 45
  • Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 6 weeks

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Co-op advertising
  • Ad slicks
  • National media
  • Regional advertising

Other marketing support
  • Market research firm

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