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Kampgrounds of America Inc.

Campgrounds

Background

Founded: 1961 Franchising since: 1963
Dave Drum started Kampgrounds of America in 1961. He and other Billings, Montana, businessmen set up camping facilities off highways 87 and 212 in 1962, when the World's Fair in Seattle was attracting tourists along those routes. As he started franchising that year, Drum opened a system of campgrounds along America's highways. He was forced to use a "k" in "kampgrounds" instead of a "c" because of a copyright challenge.

KOA campgrounds offer hot showers, clean restrooms, laundry facilities, convenience stores, swimming pools and playgrounds. Eight of every 10 KOA campgrounds is within 100 miles of a metropolitan area, and some offer economical lodging for tourist destinations.

The parent company, KOA Holdings, also owns Franchise Services, whose subsidiaries include franchise companies Sir Speedy, PIP Printing and Comprehensive Business Services.

P.O. Box 30558
Billings, Montana 59114
Phone:
(406)248-7444

Franchisee Association
KOA Kampground Owners Association

Franchisor is a privately-held company with 80 employee(s); 80 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2008 384 32 0 26
2007 382 32 0 27
2006 376 33 0 24
2005 385 33 7 20

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, United states, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Outside the U.S.: Australia/new zealand, Canada

Exclusive territories available.
Territory size: Varies

Costs and Fees

Total investment: Varies
Franchise fee: $7.5K-30K
Ongoing royalty fee: 8%
Term of agreement: 5 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No No
Startup Costs No No
Equipment No No
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Cash liquidity requirement: $200K
Business Experience:
  • Industry experience
  • General business experience
  • Marketing skills

Operations
  • 1% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 8
  • Absentee ownership of franchise is allowed.

Training and Support

Training
  • Available at headquarters: 1 week
  • At franchisee's location: varies
  • Conventions

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Internet
  • Field operations/evaluations

Marketing Support
  • Ad slicks
  • National media
  • Regional advertising

Other marketing support
  • Directory, website

Rankings

Franchise 500® rank:
#260 (2006); #271 (2005);

America's Top Global Franchises:
#190 (2006);


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