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Entrepreneur: Start & Grow Your Business

Discovery Map Int'l.

Specialty map advertising system

Background

Founded: 1987 Franchising since: 1999
In communities across the United States, visitors and newcomers are becoming acquainted with local landmarks and businesses with the help of Discovery Maps. The company, which was founded in 1987, publishes brochures with one side featuring a full-color map of the community, highlighting major streets, points of interest and advertisers. The other side includes listings and display ads from advertisers. Advertisers pay to have their business listed in the Discovery Map, which is free to consumers.
P.O. Box 1529
La Conner, Washington 98257
Phone:
(877)820-7827/ (360)547-1374


Franchisor has 11 employee(s); 2 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2007 31 0 0 12
2006 30 0 0 3
2005 28 0 0 2

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, United states, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming

Exclusive territories available.
Territory size: Varies

Costs and Fees

Total investment: $53K-83K
Franchise fee: $25K-40K
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No No
Startup Costs No No
Equipment No No
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Net worth requirement: $250K
Cash liquidity requirement: $35K
Business Experience:
  • General business experience
  • Marketing skills
  • Sales experience

Operations
  • Franchise can be run from home
  • 2% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 1
  • Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 8 days
  • At franchisee's location: 1-3 days

Ongoing Support
  • Meetings
  • Toll-free phone line
  • Internet
  • Field operations/evaluations

Marketing Support
  • Co-op advertising
  • Regional advertising