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4 Surefire Ways to Increase Sales Using Video Video marketing is a powerful tool, no matter what kind of business you're in.

By Emily Richett

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

What made you click on this video? Was it the specific message of the headline? Entrepreneur Network partner Emily Richett explains that if you want a video to resonate with your audience, you need to start with a specific message.

Click play to learn the other three key steps to make sure your videos generate sales.

Related: How Two Entrepreneurs Built a Major Business Through Minimalism

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Emily Richett

Entrepreneur Network Partner

Emily Richett is the founder of HAPPY PR, a public relations and marketing firm that works with fast-growth businesses and leading B2C brands. She is the host of The Amplify Show, a podcast and video series that features inspiring thought leaders and game changing entrepreneurs. You can connect with her at emilyrichett.com or gethappypr.com.

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