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A Company That Makes User Analytics Simple KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.

By Matt Villano

Opinions expressed by Entrepreneur contributors are their own.

2013 Brilliant 100

So much data, so little time. Above all else, this was the driving notion behind KISSmetrics, a San Francisco startup that specializes in customer analytics for companies in the online space.

Founded in 2009, KISSmetrics has grown exponentially in the last four years, using a Ruby on Rails platform to crunch customer data for marketing departments at companies like AOL, Foursquare, Microsoft and Intuit, to name a few.

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