Benefit Corporations: Doing Good (and Potentially) Boosting Profits This new class of corporation can help hold your company accountable to its social and environmental goals. Find out how it might also help you increase sales.
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Becoming a benefit corporation won't save you taxes. However, this new class of corporation may help you make more sales as you hold yourself accountable to your socially-conscious mission statements. You don't have to be a charitable entity to get some love from your customers. They may appreciate your more official efforts to make the world a better place while still making a profit. Check out this video for a quick summary and for more information visit http://www.markjkohler.com.
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