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Content Marketing Tips: How to Use Live Video to Build Your Brand Everyone's going crazy over live video, and for good reason.

By Salma Jafri Edited by Dan Bova

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Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Salma Jafri discusses how just how important live video is in 2017.

Live video is a great to maintain a two-way conversation with your audience -- something you simply can't do when you're reading a script -- and major social networks are taking note. Snapchat is now a multi-billion-dollar company with live news feeds, Twitter has invested heavily in Periscope, and Facebook is pushing its own live feeds. So, get on board now and learn how to use this tool in 2017, because it's going to be bigger than ever.

Watch more YouTube videos from Salma Jafri on her channel.

Related: 12 Things Authentic People Don't Do on Social Media

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Salma Jafri

Content Marketing Consultant for Entrepreneurs

Salma Jafri is the host of Content Marketing Tips, a weekly vlog and blog on how women entrepreneurs can market authentically to their audience by using their natural strengths. Grab her free cheat sheet: 25 Free and Feel-Good Ways to Authentically Promote Your Content.

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