📺 Stream EntrepreneurTV for Free 📺

How This Entrepreneur Diversified His Business When His Industry Was Turned Upside Down The Affordable Care Act caused upheaval in the healthcare industry. Here's how one business leader dealt with the change.

By BizCast

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

When the Affordable Care Act was introduced, the insurance industry was turned inside out and upside down. For Brandon Cruz, his company GoHealth was directly affected. As president of the company during this tough time, it was clear that GoHealth needed to diversify what it had to offer its consumers. Click play to learn more about how Cruz diversified his business to prosper during a time of difficulty.

Watch more videos from BizCast on its YouTube channel here.

Related: Discussing Best Practices For Positive Growth With CEO Mike Kelly

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Behind every great company is a great story. BizCast casts a positive light on today’s innovative middle market businesses – uncovering the spark that makes these companies special. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from BizCast

Recruiting Top Talent and Taking Emotions Out of Important Situations

How a Set of Strong Company Values Drives Capriotti's Sandwich Shop

Building a Framework of Success for Women Entrepreneurs

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

Samsung's New Ad Pokes Fun at Apple's Controversial 'Crush' Ad

Creative universes overlap in a new ad from Samsung.

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.

Branding

All Startups Need a Well-Defined Brand Positioning Statement. Here's a 3-Step Framework to Help You Craft One.

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

Business News

An Ohio Pub Is Going Viral for Its 'No Exceptions' Door Policy — Here's Why

Only people of a certain age can grab a drink on a Friday or Saturday night at Donerick's Pub in Ohio.

Business News

Dell Is Labeling Hybrid Employees With 'Red Flags' Based on How Often They're in the Office

Dell will consider the frequency of employee badge swipes when it determines how hybrid employees are reviewed, rewarded, and compensated.