📺 Stream EntrepreneurTV for Free 📺

Is Your Business in a Post-Thanksgiving Sales Slump? A new survey finds shoppers either stocked up on Thanksgiving weekend, or are waiting until the last minute to find their holiday gifts.

By Carol Tice Edited by Dan Bova

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Post Thanksgiving Sales Slump

It was heartening to see strong sales reported during the key holiday kickoff period over Thanksgiving weekend. But now comes a disturbing report that shoppers plan to holster their wallets from after Cyber Monday until the day before Christmas.

The survey conducted Dec. 2 through 4 by America's Research Group found this year's holiday shoppers fell into two distinct categories.

"Early finishers" -- more than 15 percent of respondents in the study -- got it all done on Thanksgiving weekend, and are now happily decorating the house and wrapping presents. Those who aren't the get-up-for-midnight-sales type are "laying in the weeds ready to pounce on last-minute deals," says ARG chairman Britt Beemer.

A troubling stat: The number of last-minute shoppers is growing. Procrastinators accounted for 47.2 percent of shoppers last year but nearly 59 percent this year, the study found.

That adds up to about three-quarters of shoppers staying out of stores -- both virtual and real -- from Nov. 29 through Dec. 23 or so. If this holds true, and the holiday season becomes a fractured 'hurry up and wait' scenario, business owners will surely end up fried and may miss sales too.

Part of the problem could be that Hanukkah begins later this year. It's late enough that Jewish shoppers have the option to hit after-Christmas sales for bargains on that big, last-night gift. One small consolation for retailers: The holiday won't begin as late in the month for years to come.

The report doesn't bode well for keeping prices up as we head into the final shopping days. And retailers may want to staff up for the final days, as there could be a crush of last-minute shoppers.

Are your holiday sales slumping this year? Leave a comment and give us your on-the-ground report.

Carol Tice

Owner of Make a Living Writing

Longtime Seattle business writer Carol Tice has written for Entrepreneur, Forbes, Delta Sky and many more. She writes the award-winning Make a Living Writing blog. Her new ebook for Oberlo is Crowdfunding for Entrepreneurs.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.