📺 Stream EntrepreneurTV for Free 📺

Learn How to Create a Marketing Plan That Works This one-hour course will show you how to convert prospects into lifetime customers.

By Entrepreneur Store Edited by Jason Fell

entrepreneur daily

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Entrepreneur Store

Any business that wants to scale efficiently needs to have a marketing plan. Marketing plans are tools used to lay out the strategy for your marketing activities, from concept to execution. If you want to connect with audiences en masse without pulling your hair out from hitting dead ends, you need to have a firm strategy in line. In How to Create a Compact Marketing Plan, you'll learn how to develop just that.

In this course from Entrepreneur, you'll learn how to outline your business' target market, craft your message to that market, and identify how you'll turn them from prospects to customers. From there, you'll outline your lead capture system and develop a surefire lead conversion strategy before delving into customer retention strategies like delivering exceptional customer service and asking for referrals. It's a comprehensive education broken into bite-sized, digestible chunks so you can immediately apply your learning to your business. Instructor Charlene Walters is an executive who leads a Digital Entrepreneurship MBA program so you know you're in good hands.

Improve your marketing strategy today and start seeing results tomorrow. You can enroll in How to Create a Compact Marketing Plan for $19 now.

Entrepreneur Store

Entrepreneur Leadership Network® Contributor

Entrepreneur Store

Your one-stop shop for the latest technology, online courses and productivity tools to help your business and personal growth. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.