Media Mash-up Merging social networks with e-mail marketing can maximize your exposure.
By Gwen Moran Edited by Frances Dodds
Opinions expressed by Entrepreneur contributors are their own.
When Ashley Beckman and Minka Robinson Stevens, owners of Los Angeles herbal skin-care products company Golden Path Alchemy, put the word out about a new product, they make sure everyone gets the news.
"Once a month, we highlight a special product, and we put the content on all of our tools," Beckman says. The click-through rate on e-mail marketing has gone up 6 percent since they integrated media, she says.
Integration of social networks and e-mail marketing is essential, says Kristin Seigworth with SolutionIQ, a marketing and social media consultancy in Davie, Fla. She suggests these methods:
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