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Are you trying to connect with other homebased business owners? You may not have to look too far.
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Hanging out your shingle from your home can be a pretty daunting
experience, and it helps to know you're not alone. We went
hunting for some homebased business associations to help you on
your journey. The bad news is that we didn't find many huge,
national homebased associations out there. The good news? Experts
have a lot of suggestions to help you find (or create) the support
you need in your community. Beverley
Williams, named "Home-Based Business Advocate of the
Year" by the SBA in 2002, says entrepreneurs should start
locally with their chambers of commerce to find homebased groups in
their area. It's hard to serve everyone's needs on a
national level, she says, because "the needs [of homebased
businesses] are so diversified." Try your local Small Business
Development Centers and colleges and universities in your community
to find other homebased entrepreneurs. Local newspapers often
publish information on meetings as well. In choosing a group to join, see if you can attend meetings
before you pony up any membership fees-just to see if it's
really for you, says Jeff Zbar, a home-office columnist and
consultant. "Make sure the membership isn't just a bunch
of consultants," he says. "You want people who are
like-minded and who consider [homebased business] a full-time job
and a career path." Decide what you want from a group. Do you
want camaraderie? Support? Networking contacts? Business leads? Get
three to five references on the group, do a Google or a Hoover's search on
them, and above all, say experts, trust your instincts. Content Continues Below
Do an Internet search for "homebased business," and
you'll get a lot of hits-some of them shady. Says Williams,
"The primary goal of these [false] associations is to continue
to sell you things, so watch [out] for that." Even if a group
is on the level, don't expect them to provide all the
information and resources you'll need for your business. If, after all your research, you are unable to find a group in
your community, don't abandon hope of finding your homebased
business comrades. Experts say to look within other established
small-business groups for homebased entities like yours. Kate
Koziol, 44, founder of K Squared Communications Inc. and Fusion Marketing
and Public Relations in Chicago, found a fellow homebased
business owner through her local Women's Business Development Center. A few
years after starting her business in 1997, she sought camaraderie
and met Kathy Simonik, owner of FusionCreative. They formed a
strategic partnership to boost both of their businesses. With a
quarter of a million dollars in annual sales, Koziol is glad she
made the decision to join the WBDC. "Many people [in these
organizations]," she says, "are homebased."
Originally published in the May 2004 issue of Entrepreneur's StartUps
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