"Believing in a product, having the right people around us, envisioning and expecting success, creating our own (niche) market, treating people well, and going the extra mile"
"Allowing the business to run and flourish without us having to be involved in the daily operations"
"Reading Michael E. Gerber's book The E-Myth Revisited"
"Clearly defined processes for sales and operations within the organization (based on Gerber's book)"