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Advertising & PR

Your How To Guides for Advertising & PR



The Art of the Bylined Article
Do you have what it takes to be published? If so, this PR tactic can really help your business.
Positioning: Setting Your Business Apart
Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
Dumb Advertising Moves to Avoid
Want to make an effective ad? Don't make these common mistakes.
Attract Attention With a Feature Article
Get the press you want by crafting a feature story that’ll get picked up by the papers.
How to Track Ad Results
3 strategies for determining if you're spending your advertising dollars wisely
Choosing the Right Advertisement For Your Business
Create an ad that does your business justice with this advice from our advertising expert.
Building a Successful Advertising Plan
Before you can advertise effectively, you need to answer these important questions.
Implement a PR Strategy in 7 Days
Building publicity for you and your business can be done one day at a time.
A Press Release Primer
Simple how-tos that will help you construct an attention-getting release
Advertising Your New Business
How to get big results with a small budget
Calculating Your Ad Budget
Before you pour money into advertising, figure out exactly how much you should spend.
Finding Ad Inspiration
Gain a competitive advantage by studying your competitors' advertising.
How to Generate Publicity for Your Business
Make the buzz be about you.



Recent Articles & Resources
We've gathered content from some of the best resources on the web. Find tips to help you run a successful business with this collection of videos, articles, expert blogs, and more.
Pitch: Texas Driving Experience
Watch Dawn Stokes pitch her company while Donna Fenn, a contributing editor at Inc. magazine, offers feedback and insight.

Word-of-mouth feeds organic growth
It’s the product itself that’s going to lure the customers. Dany Levy of DailyCandy saved money by avoiding billboards and relying on a grassroots

Help & How-To series: Business Plans
American Express OPEN SM brings you the best in business advice from today’s most sought-after experts in this promotion of Entrepreneur’s popular

Developing newsletter content is not hard
By focusing newsletter content on your customers and not on you or your business, people will clamor for your next issue. Don't get bogged down in

New Gold Banner for HP
New Gold Banner for HP
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