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Trying to Reach a Multi-Generational Audience? Here Are the 3 Elements Your Marketing Strategy Must Include.

Reaching multiple generations doesn't have to be a challenge. Learn how to craft a unified, data-driven marketing strategy that combines personalization, multi-channel reach and timeless techniques to connect with audiences spanning Boomers to Gen Z and beyond.

Why 2025 Will Be the Year AI Redefines Content Creation and Search Strategies

Artificial intelligence and machine learning are transforming the SEO landscape, requiring professionals to adapt their keyword strategies, content creation and user engagement techniques in response to revolutionary tools like ChatGPT.

"Idea Bombing" happens when leaders constantly disrupt team priorities with new ideas, causing chaos and hindering productivity. To prevent it, leaders should prioritize transparently, create decision-making buffers, and build a culture focused on execution.

Don't Bank on Holiday Sales to Save Your Bottom Line — Here's How to Engage the Discount-Driven Customer Year-Round

Consumers are expected to hit holiday spending records this year with more shoppers than ever looking for deals. Instead of focusing on what's directly in front of them, retailers should be looking ahead to the next holiday season and offering deal-hunting solutions year-round.

Planning Your 2025 Strategy? Don't Make These 5 Critical Mistakes

Avoiding these common pitfalls can increase the likelihood of your 2025 strategy succeeding.

It's Time for Entrepreneurs to Expand to China — This Strategy Is the Smartest Choice

Historically, global companies have expanded into China through joint ventures with local companies. It is now easier than ever to expand into China alone through a Wholly Foreign-Owned Enterprise.

How Do You Stop Porch Pirates From Stealing Christmas? These Top Tips Will Help Secure Your Deliveries.

Over 100 million packages were stolen last year. Here are top tips to make sure your stuff doesn't get swiped.

Simplify this Important Business Ownership Reporting with FileForms for Just $89

Learn how FileForms can help you quickly and accurately complete your BOI report, so you can focus on driving your business forward.

Holidays mean different working hours for companies and different schedules for employees that take off. Before you and your team enjoy some much deserved time off, it is important to put a crisis management plan in place so your business is ready to tackle any issue that crops up.

What Every Entrepreneur Should Prepare for in 2025 — These Trends Could Make or Break Your Business

With AI, shifting supply chains and political forces reshaping the landscape, businesses across every sector face a pivotal year ahead. Here are three hard-won lessons that have helped me adapt to market changes — and can help you thrive in 2025.

This Is the Simple Marketing Hack Your Business Needs to Drive Sales All Year Long

Seasonality isn't just for holiday pop-up shops. Spotting and understanding the cyclical trends in your business and industry can help you maximize profits throughout the year.

I've Worked with Hundreds of Entrepreneurs to Scale Their Teams. Here's How to Get the Right People Onboard

One of the biggest mistakes I've seen small business owners make is putting off their first hire. Here's how to know when you're ready to scale – and how to get the right candidates.

This Simple Rule-of-Thumb About Annual Raises Will Reduce Employee Turnover

If you're looking to keep your best employees, maintain morale and stay competitive in today's market, the secret might be in your approach to annual raises.

There's a Growing Demand For This New Type of Professional — Here's Why Your Startup Needs Them, Too.

As startups evolve, a new breed of talent — the "boulder climber" — is emerging: adaptable professionals who balance strategic vision with hands-on execution. Learn why these versatile hires are redefining success in lean, agile teams.

For entrepreneurs of color, the pursuit of success can often feel like an uphill battle. While fellow entrepreneurs are doing well, scaling their businesses, building their teams, and getting national recognition, we might compare our business and professional trajectory to theirs and wonder why the same success hasn't happened to us.

I'm Disabled — And Here Are 3 Meaningful Ways Your Company Can Foster a More Inclusive Workplace

I've lived with Spinal Muscular Atrophy, and I've seen firsthand what true inclusion can do for an organization.

We're Still Far From an Equal Workplace for Marginalized Communities. Employers Need to Follow These Steps for a Path to a More Equitable Future.

For Black, brown and other people from marginalized groups in the workplace, there continue to be stark inequalities that hinder our success.

This One Act of Courage Completely Shifted My View on Leadership

It's not always easy to do the right thing. I've learned a lot of great lessons from leaders, but sometimes the best lessons come from our peers. Here's what one peer did that blew me away and the four insights I had from it.

How to Spark Some Spontaneity in Your Hybrid Work Environment

Balancing hybrid work with spontaneous collaboration and personal connections is crucial for maintaining a vibrant workplace culture.

Watch Out for These 5 Consequences of Too Much Collaboration

Beware of the collaboration trap! Too much collaboration causes overload, and well-intentioned efforts to have broad collaboration can backfire.

Businesses should move away from the outdated "the customer is always right" mindset, which often leads to employee burnout, high turnover and, ironically, poor service quality. Here's how to prioritize building genuine relationships and empower employees to use empathy and their own judgment when addressing customer needs.

How to Ensure Ethical and Professional Business Practices with Your PR Firm

Choosing a PR firm is a personal decision. But it's also one that should be driven by serious considerations and fair assessments of professionalism. Here's some advice from a PR pro on how to make the best choice for your business.

Why Prioritizing Connections Will Be the Superpower That Drives Your Success

Establishing a connection-first culture can mean the difference between lasting success and failure as a company.

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How Meta Generated $32 Billion in Ad Revenue Last Quarter — and How You Can Create Million-Dollar Weekends Using the Same Strategies

Meta's staggering $32 billion quarterly ad revenue isn't just about size; it's about strategy, systems and execution as well.

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Kumon Is Killing It With Two New Initiatives That Meet Students Where They Are Today

Whether they're rolling out more interactive digital programs or catering to Spanish speakers, Kumon has a finger on the pulse of learning needs.

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Jersey Mike's Switched Up Its Strategy for Serving Customers This Year — Then Blackstone Bought the Sandwich Chain for $8 Billion

The New Jersey sub franchise has dialed in on strategies to serve customers in stores and online, as proven by its recent acquisition.

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Your Local Ace Hardware May Look Totally Different Soon — Here's What You Can Expect

The home improvement retail franchise is celebrating its 100th birthday with some big changes.

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From Dog Grooming to Acai Bowls — What's Making These Brands Grow So Fast?

These five brands rocketed up the rankings of our Franchise 500 this year. Here's why.

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Taco Bell Is More Than 60 Years Old — Here's the Brand's Secret to Staying Relevant, According to Its CEO

The fast food franchise has its sights set on something bigger than the quick service restaurant category. That landed it the #1 spot on our Franchise 500 for the fifth time.

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Dunkin' Made a Big Change to Its In-Store Experience — Here's Why Gen Z Can't Get Enough

The coffee franchise is innovating to get people in and out with their beverages faster than ever.

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Buying a Franchise? Don't Be Intimidated — Follow This Guide to Sizing Up a Franchisor.

You should always ask to meet the franchisor before buying into a brand. When you get that meeting, here's what to ask.