This Company Found a Way to Sell Something No One Wants to Discuss Learn the timeline behind Utah's Squatty Potty.

Crap! We sit when we do it, and we don't want to talk about it. Neither habit is easy to change. But a brave Utah-based company called Squatty Potty is trying. Sitting puts a kink in the colon, but squatting -- knees higher than the waist -- is better for our bowels. The company's footstools ($29 to $80) enable poopers to do just that, and sales last year eclipsed $15 million -- but it took five years to get there.

2010