📺 Stream EntrepreneurTV for Free 📺

Watch This NFL Player Turned Entrepreneur Explain How He Keeps Challenges in Perspective Lights Out Brand founder and CEO Shawne Merriman shares his internal monologue during tough times.

By Entrepreneur Staff

entrepreneur daily

Shawne Merriman, CEO and founder of apparel and sporting goods brand Lights Out Brand, has had to balance adaptability and focus on the field and in business.

We caught up with the former NFL linebacker at the Entrepreneur Live conference in Los Angeles earlier this month. In the above video he shares with us what he thinks it means to be an entrepreneur in three words, how he thinks about challenges and makes difficult tasks more manageable, his best tip for staying focused and what he does every morning.

Related: 'Bar Rescue' Star Jon Taffer Shares the One Thing That Helped Him Find Success
Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

By Amanda Breen
Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

By Sherin Shibu
Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By Eve Gumpel
Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

By Bidhan Baruah
Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.

By Entrepreneur Staff
Branding

All Startups Need a Well-Defined Brand Positioning Statement. Here's a 3-Step Framework to Help You Craft One.

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

By Praveen Krishnamurthy