📺 Stream EntrepreneurTV for Free 📺

What Every Disrupter Needs to Know About Transformation Beyond the buzzword, disrupting the status quo requires insight into the art of transformation.

By Patti Fletcher

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Caiaimage | Martin Barraud | Getty Images

Leading transformation is the responsibility of leaders. With complex changes happening all the time, if we humans are not changing ourselves and the world around us, we can't adapt, we won't keep up and we certainly cannot thrive.

Why should we care about this thing called transformation?

In a time period of constant innovation, our lives are always being transformed by outside factors we do not control. In order to be the kind of leader who makes change happen and who can adapt to change happening to us and the people around us, we first have to define what transformation looks like and how it's different from everyday change.

Related: If You Hear One of These Negative Comments When You Pitch Your Big Idea, It Could Mean You Positively Nailed It

So, what exactly is transformation?

This seems like a good place to start the conversation. Many forms of change require process alterations where people-to-people transactions look different. For example, call center employees are frequently given new metrics to work toward, such as the time it takes to resolve a customer's issue. While this change is important, it's not life-altering. The type of variation represented by transformation I am addressing is the kind of change that results in a paradigm shift. The kind of paradigm shift that takes a status quo, challenges it and creates a new reality, a new status quo. The kind of transformation we are focusing on makes change from the inside out. It alters personal values, collective cultural values. The scale of change may be massive, but the scope might be relatively micro. Your personal life may be going through a state of transformation, such as breaking a cycle of bad decision-making. Or maybe, it's a large-scale transformation, such as experiencing a shift in your organizational or industry culture. The most important and critical piece of the transformation is that it sustains the change. It's a movement that is built to last.

Related: The Superpower Every Woman Disrupter Needs to Have

Is all transformation the same?

Transformation tends to come in one of two forms. Although there are different forms of lasting transformation, there are two that stand out in industrial and societal disruption. One way is top-down change where a leader or leaders of a business or government creates a top-down change. It may seem big, but tends to be evolutionary and part of an overall, big picture strategy. This is the type of transformation that tends to happens to us. Then there's the bottom-up, revolutionary change, that comes from the ranks where transformation tends to be more disruptive. Whichever transformation we are talking about or experiencing, there is one thing in common -- and it's not processes or procedures. It's people. People must be at the center of every strategy and plan for large scale, disruptive transformation.

Patti Fletcher

Entrepreneur Leadership Network® VIP

Leadership Futurist and Gender Equity Advocate

Dr. Patti Fletcher is the author of Disrupters: Success Strategies from Women Who Break the Mold (Entrepreneur Press 2018). Dr. Patti is an enterprise tech CMO, gender equity expert, board member and keynote speaker who has spent her career at the intersection of technology, business and people.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.