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Entrepreneur Magazine: August 1997

Cover Story

Features
Higher Learning
A crash course on executive education programs.

Shelf Life
Got a great food product? Here's a winning recipe for getting it into consumers' hands.

Hard Sell
Solutions to the 21 biggest sales problems.



Columns
Books
Success Stories
Chapter and verse on what today's authors think of success.

Bright Ideas
On Guard!
When your patent is under attack, these tips can protect it from infringement.

Business Beat
For The People
How is your governor treating small business?

Dressed To Spill
It's easy to spot the latest tie trend.

Business Buzz
Someplace Like Home


Entrepreneurial Woman
Like Mother, Like Daughter


Global Vision
Fast Forward
If you've decided to go global, a freight forwarder can smooth the way.

Home Inc.
Balancing Act
Couple discovers the secret to mixing marriage and a homebased business.

Travel Smarts
News Flash


FYI
Bulletin Board
Southwest
Southwestern Artisans Showcased In Catalog.

Business Hotline
Best Buy
When purchasing a business, how do you determine a fair price?

From The Pages Of...
No Comparison
Judging your company against the competition could be fatal.

Whats Hot
Stepping Out
Entrepreneurs grab a piece of the $100 billion outsourcing pie.

Government
Capitol Issues
Under Wraps
Two new bills allow small businesses to keep patent applications a secret.

Management
Family Business
Flying The Coop
Policies to implement before--and after--a family member leaves the business

Leading Edge
Squeeze Play
Accordion management could be music to your company's ears.

Legal
Making Peace
Alternative dispute resolution could help your business avoid costly lawsuits.

Management Smarts
A Penny Saved . . .


Staff Smarts
Break Time
Refocus your employees with a company retreat.

Marketing
Advertising Workshop
Fast Pitch
Ads that grab readers' attention in the blink of an eye.

Guerrilla Marketing
It's About Time
The right marketing target date could give your product the attention it deserves.

Marketing Edge
In The Know
No matter what your business is, make yourself an expert--and people will listen.

Marketing Smarts
Saving Grace


Sales Success
The Wisdom Of Og
Learning to succeed from the Greatest Salesman in the World.

Money
Fund Smarts
Going Abroad
USAA International takes a trip around the world to create a diverse portfolio.

Money Smarts
You've Got Personality


Personal Finance
Garbage Collectors
Junk bonds shed their dirty reputation.

Raising Money
Fertile Ground
Providing access to investors is just one way an incubator can help your business take flight.

Stock Smarts
On The Move
Manufactured homes build this stock's potential.

Tax Talk
Lighten Up
Lessen your capital gains tax burden with these strategies.

Opportunity Spotlight
Opportunity Insider
Package Deal


Tech
Business Bytes
Keep In Touch
Wherever your business takes you, wireless technology can keep you connected.

Business Software
Making Plans
Create a business plan that will grow along with your company.

Buyer's Guide
Fit To Print
On a budget? Check out these low-cost laser printers.

Tech Smarts
Name-Calling


Web Smarts
Right On Track


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