Forget about continuous improvement and reengineering. Those
initiatives to reshape businesses ran out of steam long ago,
according to strategy consulting firm Strategos' founder and
chairman Gary Hamel. In the new century, says Hamel, you need
radical new business concepts, à la Amazon.com's online
marketplace and Dell Computer Corp.'s direct-marketing
approach.
Hamel's sensible premise is that you'll get further,
faster by making new rules than by trying to get better at playing
under the old ones. But it requires committing your organization to
spinning a "wheel of innovation," he says. You'll
have to put your most talented people on new projects that promise
to create new business models, even if those projects won't pay
off for years. You'll have to stop focusing on making just
money, and put the emphasis on making ideas.
If all that sounds like more push than it ought to take for a
few ideas, you're right. Hamel says tomorrow's winners will
produce torrents of innovations, of which a few of the most radical
will provide the foundations for the Amazon.coms and Dells of
tomorrow's world. Out of the torrent of business books
published these days, Hamel's is one of those good, if radical,
ideas.
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Leading The Revolution is available at Amazon.com.
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