Don Delebak: Did you ever
feel like giving up?
Jon-Erik Prichard: No. I
always believed I could make it. That doesn't mean I didn't
get mighty discouraged.
Delebak: When you started,
you had to foresee it would take you five to six years to launch
the product. What made you decide to go ahead?
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Prichard: I'm an
entrepreneur, a risk-taker, and I felt the product would
succeed.
Delebak: How did you choose
your initial target markets?
Prichard: I was looking for
vertical markets that had a strong need for a mobile communications
device that would be easy to sell to. These markets included real
estate, insurance, claims adjusting and medical records.
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