A number of other minority franchisee groups are also working to
ensure members are accorded fair treatment. Two of the most
prominent are the National Black McDonald's Owners Association
(NBMOA) and the McDonald's Hispanic Owner Operators Association
(MHOOA).
NBMOA was founded in 1972 as a self-help group, in part to deal
with some of the unique differences of doing business in urban
inner city areas. "Back then, there were very few African
American operators. So six or seven from across the country formed
an organization to help each other," says Craig Welburn, NMBOA
chair and CEO. "They shared information on operations,
personnel issues and purchasing of new restaurants."
The MHOA followed a similar route. It was founded as a self-help
group in 1977 and has evolved into an organization working
collaboratively with the McDonald's corporate office to ensure
that advertising, hiring, marketing and products include a
reflection of Hispanic culture.
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Bridging the gap between the perception and the reality of
franchising will take a concerted campaign by minority
organizations and franchisors. And, if the effort is successful,
the bottom line will be that much better for everyone involved.
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