Finding a franchisor who's truly interested in working with
minorities takes a little legwork. Marcel Portmann of the
International Franchising Association's Emerging Markets
program suggests you find out whether a franchise:
- has a diversity office or section (a growing number of
companies are creating these).
- offers any special financing programs, incentives or rebates on
franchising fees to make it easier on prospective franchisees.
- is part of the SBA franchise registry.
- includes any associations or minority advisory councils within
its system. This is common with larger companies.
In addition, Jim Olson and Adela Ortega of Novus Franchising
Windshield Repair suggest that you talk to as many other minority
franchisees as possible. But be aware that asking the franchisor
for a minority franchisee to talk to can be a delicate issue;
instead, ask whether they have a diversity program, then ask that
department for the referral.
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