Toot Your Own Horn
Web site advertising for maximum eyeballs
Marketing your online business isn't as simple as hanging
your name above the door or placing an ad in the Sunday paper. But
if you play the game right, you can get closer to the Internet
equivalent of a neon sign on a busy street. Below, we take a look
at some of the basics in getting you started: search engines,
banners, link exchanges, mailing lists and auctions. Try them all
to find out which ones work best for your start-up.
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