The Tribe Has Spoken
Anybody can start a business . . . but not everybody makes it. Meet the
entrepreneurial survivors.
How peanut butter and jelly sandwiches started is a mystery. All
historians know is that during World War II, soldiers in the U.S.
Army were eating them. But nobody knows who the first person was to
slap such a pairing together between bread.
Why does this matter to you? Well, if you're reading this
article, chances are you're about to start your own company,
which means you're probably going to be strapped for cash, and
PB&J may well be the only thing you can afford to eat. So now
you have something to think about between those long, lingering
bites of your sandwich.
Actually, you'll have plenty of other things to think about
besides the origins of Jif and jam. Making the leap from employee
to entrepreneur is a courageous move. Suddenly, you'll be
making all the decisions. If you can't initially afford
employees, you'll be the CEO, CFO, marketing executive,
receptionist and janitor. If you do have enough funding to hire
employees, that brings its own stress, enough to overwhelm the best
of entrepreneurs. All this is bound to get you asking: How can you
go from being bossed to being your own boss without causing your
friends to make a few well-placed calls that lead to a lockup in a
padded cell?
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Geoff Williams is a part-time newspaper writer and full-time
freelance magazine writer in Cincinnati. But he vividly remembers
impoverished writing days where all he could afford to eat was his
daily morning egg and forkfuls of peanut butter out of a jar for
lunch and dinner.
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