Cooking Up Clients
The sweet rewards of bringing cookies on sales calls
Is your business craving new clients? Tempting them with cookies
was the answer for ACT Learning Centers Inc. in Duluth, Georgia.
When Jerry Friday, 38, sales director of the computer-training
facility, approached owners Brett, 35, and Joanne Taylor, 41, with
the idea of treating students to fresh-baked cookies during the
day, they said "Why not?"
The cookies were such a hit with students that Friday began
bringing them to meetings with prospective clients. Now the cookies
are the company's calling card.
Says Friday, "It's been incredibly successful for me
[and the company]." "Now clients call me 'the cookie
man.' "
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Gwen Moran is president of Moran Marketing Associates, a
public relations and marketing communications agency in Ocean, New
Jersey. She is the creator of BoostYourBiz.com, a marketing
information Web site. E-mail her at gwen@boostyourbiz.com.
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