There's no better reason to have more than a few minds
working overtime than your business being in a fast-moving market.
New York City-based Warp Solutions Inc., which uses its proprietary
technology to aid in the distribution of content on the Web,
expects $6 million in 2001 revenue. Because demand for this
relatively new technology is high, innovation is a must.
"The demand for increased functionality is quite
high--functionality that doesn't even exist," says Karl
Douglas, 38, co-founder with John Gnip, 32, and Lenny Primak, 26.
"So you have to have an environment that's very
entrepreneurial, down to the developers that create the technology
itself." Since its start in December 1999, Warp has paid
engineers $10,000 for successful patent applications. And depending
on the technology's revenue potential, stock options may be
offered.
Also crucial to Warp's success is the "raw
material"--sales and marketing data on customer
demand--employees receive. "One of the classic mistakes tech
companies make is, they isolate their marketing and technology
[people] from each other. We set out to do the exact
opposite," says Douglas.
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With 70 employees who interact regularly, Warp doesn't need
to host innovation fairs. Ideas are voiced freely and heard. Good
thing, too, because, says Douglas, "it's the only way to
survive."
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