Bucking the Trend
A change of pace can really pay off.
If you asked Faye Salzer 10 years ago what she'd be doing
today, she would have said "Working as a registered
nurse." The last thing she'd answer is "Running my
own Dollar Discount Store in Bismarck, North Dakota." But
during a visit from her sister, Salzer heard about the Dollar
Discount Store and decided to invest in it. "I was amazed at
what [my sister and her family] were buying for a dollar,"
Salzer recalls. "I said, 'I'm going to open one of
those.' I needed a change."
Working as a franchisee has definitely been a huge change for
Salzer, 40, especially after working as a nurse for 15-1/2 years
prior to opening her store in November 1999. And though the career
change may seem daunting for someone with no prior retail
experience, Salzer describes it as a "fun adventure. I'm
always finding new products."
Even though she's been running her store for only three
years, success has become Salzer's hallmark. Though her
products are low-cost, her sales are flying high--they've grown
steadily each year and are projected to increase at least another
10 to 12 percent in 2003.
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