Entrepreneur Magazine: January 2002

The Idol Life
Their fame will outlive them, their money will probably outlast their fame, and what these entrepreneurial geniuses learned about running businesses will be passed from generation to generation—starting with you.

Disastrous Effects
How does a business survive when it's too close to a national crisis for comfort?

Green Eggs & Scam
17 business scams--from telephone trickery to Web wrongdoing--to avoid at all costs



Be Your Own Boss Features
Triple Threat
Think franchising is all burgers and maid services? These three franchisees will prove you wrong with their quirky companies.

McYou
How does the thought of turning your businesss into a franchise empire sound?

No. 1 With Everything
Make it a combo. Subway is going home with its 10th No. 1 franchise title.

Burning Questions
We asked everything you'd ever want to ask, and these franchisees had the answers.

Finding Funds
In Capital Letters
There are three things you simply have to know before financing a franchise: S-B-A.

No Whammies!
Winning $10,000 on a game show is a good cure for cold feet about buying a franchise.

Franchising Basics
Read All About It
Everything you need to know should be in this one document, but where?

Watch Out!
Hey, suckers! Here's how to not throw your money away on a get-rich-quick scheme.

Age Issues
Blaze a new trail or go with old reliable? That's what you have to decide before you buy a franchise.

Franchising Trends
Vast Improvement
You can't argue against a market that comprises 70 percent of Americans.

No Strings Attached
We could spout the numbers all day, but you already know wireless is rising untethered.

Coming On Strong
Don't call them also-rans. These 5 franchise industries are burning up the track.

Profiles
Karen & Kevin Push
Franchisees of Bad Ass Coffee Co.

John Nastav
Franchisee of Crescent City Beignets

Don Swedo & Don Herborn
Franchisees of EagleRider Motorcycle Rental

Almost Famous
A New Face
From its Sugarbath and milk formula product lines to its partnership with luxury giant LVMH, there's nothing stale about Fresh.

Editor's Note
Peek Ahead


Insurance
Elective Surgery
Cutting health costs doesn't mean cutting benefits.

Legal
Taking Calls
Are state and federal laws taking the telephone out of your sales arsenal?

Management Buzz
Management Buzz 01/02
Re-evaluating the economics of your business relationships and maintaining friendly relations with laid-off employees

Smart Moves
No Long-Term Parking
Keep it moving! Your products belong on the shelves, not in a warehouse--and retailers won't have it any other way.

Staff Smarts
New Management
It's your way or the highway, right? So how do you get that manager you just hired not to hit the next on-ramp?

A+ Ads
Come to a Head
Once you've got a great headline for your ad, don't skimp on the details.

Breakthrough
Stick Your Neck Out
Turtle Transit takes its marketing to the streets to show off.

Marketing Buzz
Marketing Buzz 01/02
The info on infomercials, direct mail in times of bioterrorism

Real Deal
Fair Enough
To be a better negotiator, learn to tell the difference between a lie and a lie.

Sales Force
Outside Chance
When the old sales plays aren't scoring, it's time to call in the Gipper: a sales consultant to rally your team.

Sales Success
More Than Words
Use nonverbal cues to help the sale along.

Tactics
Different Strokes
Your customers are changing. Can your marketing keep up?

Dollar Signs
Taking Credit
Card issuers are really rolling out the red carpet for their business customers, but is there a catch? Not if you act responsibly.

Funds
I Think I Get It
Making sense of the dreaded prospectus

Money Buzz
Money Buzz 01/02
Smaller VCs are picking up big VC slack, financing for IT purchases

Raising Money
Itsy-Bitsy Bonds
No more waiting around till your company hits the multimillion-dollar mark—now bonds are for businesses of all sizes.

Tax Talk
How Do You Spell "Relief"?
For businesses hurt by the September 11 attacks, the answer may be "IRS."

Biz Travel
Tracking a Trend
Business trips by train? How bad is your fear of flying?

Books
Tech Futures
Need a map for where business goes from here?

Brand Aid
Just for Shows
With a new design, these booths are gonna walk all over you.

Capitol Issues
Back in Shape?
The SBA and Congress start putting small businesses through rehab.

Flash
Flash 01/02
NFL contact lenses, blocking the ad blockers and hovering ads

Hot Seat
Barduous Journey
Looking for answers on the toilsome path of running a business? Ask Shakespeare.

It Figures
It Figures 01/02
Financing sources, whom customers trust, what makes Internet visitors buy and more

Smarts Features
365-Day Forecast
Will the economy bounce back in 2002? We'll let the experts answer that one.

Tragic Taste
When does showing your company's support cross the "downright tacky" line?

Class Distinction
Blue-collar workers and seniors are on the Net and demanding your attention.

Drink Tank
Grab a cold one and read on to uncover the latest trends in the beverage industry.

The Quilted Picker-Upper
Celebrating the highs (and the lows) of dotcom culture with a needle and thread.

Follow the Flight Plan
Learning to fly can teach you everything you need to help your business take off.

Well-Fed?
Will Greenspan's successor be able to give the economy the nourishment it needs?

Snapshot
Mitch Siegler
41, president of Sovietski Collection in San Diego

Tech Toy
Speak and Spell
Use teen toy Cybiko Extreme for business communication tasks.

Watts Up
Led Poisoning
The best cure for bad leading is a good dose of following.

Wheels
Just for Kicks
Every car you buy doesn't have to go to work with you.

Women
Dotcom Damage
Will the entrepreneurial role of women become the Net era's greatest casualty?

Buyer's Guide
Inside the Box
New software slowing you down? Get a high-end Athlon or P4 processor for your new PC, and you'll do fine.

Cool Clicks
Cool Clicks 01/02
Get tailored news from Clip Genius and find encouragement to get online iBizResources.

Digital Edge
To the Swift
The race for more PC clock speed continues, leaving a confusing array of chip choices—and cheaper prices—in its wake.

Gear
Gear 01/02
Move Ethernet connections with ease and a Bluetooth- and Wi-Fi-compatible laptop

Hot Disks
Hot Disks 01/02
Secure your company's site and network, use more than one OS and more.

Net Profits
When You Really Lose Customers
They've changed e-mail addresses without telling you. But new services mean wayward clients aren't gone forever.

Tech Buzz
Tech Buzz 01/02
Microsoft makes a business-friendly handheld OS, and get ready for a new tech services solution.

Wireless
9/11 Calls
Wireless devices in the post-attacks era

m-Protection
Will wireless security be ready?