Cover Story
Impact!We hope your potential customers are bracing themselves--because your business is about to make some serious noise.
Features
Trust Is a MustIn the eyes of employees, investors, clients and the public at large, honesty is the only policy that will do.
Public OpinionBecoming synonymous with inflated valuations and dotcom disasters hasn't done much for IPOs' reputation. How long before we can start to talk about going public again without snickering?
Be Your Own Boss
Be Your Own Boss FeaturesSouped UpGet your start-up running at peak performance levels with our 20-point tuneup.
For the Low, Low Price . . .Find the perfect franchise for less than $50,000.
Biz 101Not Playing AroundIt's no longer all fun and games in the online video game market--you now have to add profits to the mix.
Barter to the CauseDoes cutting costs sound like a good start-up idea? Read on for 5 tips to help you save money by bartering.
Taste Isn't EverythingFunction is the key ingredient in designing a restaurant.
A Penny Saved . . .and you've taken your first step to starting a business.
InnovationsThe Bigger, the BetterIf you need quick cash flow to stay in businessand who doesn't?skip the small retailers and go straight for companies that buy in bulk.
OpportunitiesAirborne IntelligenceKnow who keeps up with the goings-on of a franchise? The advisory council.
The Other ShoesMaking the leap from franchise seller to franchise buyer
What's New 10/02Can a restaurant that serves healthy food and greasy burgers survive?
Smart IdeasHere's the KeysLooking for a new business idea? Keep an ear open for what people grumble about . . . especially if they can afford to drive Lamborghinis.
What's Your Problem?Marketing to a NicheHow do I get the word out about my business in a very specialized market?
In Every Issue
Almost FamousBook Learnin'We could all learn from this bookseller's environmental and philanthropic ideals.
Editor's NoteBeating a Bad Rap
Management
InsuranceExposed!Look what your insurance company has "uncovered."
LegalClass ActCongress takes a vote on reforming class-action litigation procedures.
Management BuzzManagement Buzz 10/02Why laid-off execs are seeking smaller firms; brainstorming tips
Smart MovesA New StandardFinished sweating through your ISO 9000 certification? Time to think about ISO 14001.
Staff SmartsMuddled MiddleGood or bad, slackers and stars are stealing attention from everyone in between.
Marketing
A+ AdsGood Question!Ask, and the people will read.
BreakthroughHelp!An extended hand grabs customers.
Marketing BuzzMarketing Buzz 10/02The power of PR; learning business tactics from students
Real DealHere's What I'm ThinkingYou'll get your best deal if prospects see things your way.
Sales ForceOK, Let's ReviewAppraising your sales staff's performance doesn't have to be the biggest pain in anybody's year.
Sales SuccessDecent ProposalsIt's time to put an offer on the table. But first, you have to write one.
TacticsWeigh Your Opt-InsAn effective e-newsletter really brings in business, but what is an effective e-newsletter?
Money
Dollar SignsBig ShotsAre your chances of landing a big accounting firm following Enron down the drain?
FundsDown ComforterBond funds make bad markets easier to take.
Money BuzzMoney Buzz 10/02Detecting phony currency, a federal bill to loosen the tight capital market and more
Raising MoneyForeign CurrencyGetting financing for your international venture isn't as simple as cashing a few traveler's checks.
Tax TalkHere's a TipThe IRS wrestles with restaurants over tip reporting and scores a big win.
Smarts
Biz TravelPlease Stay!You have the hotels right where you want them.
BooksMake DemandEnough about supply--it's demand's turn for top billing.
Brand AidKeeping the Balls RollingConforming to industry and customer tastes put a happy ending on this handmade's tale.
Capitol IssuesShelf-Help?Looks like shelf space is still the corporations' turf.
FlashFlash 10/02What's hot at the California Gift Show
Hot SeatLet's Get CreativeCreativity is what makes the world go round. How do you keep from missing the ride?
It FiguresTop 25 CitiesGet a closer look at
Entrepreneur and Dun & Bradstreet's 9th annual listing of the best cities for entrepreneurs.
Smarts FeaturesMust-Try CitiesTime for a visit to D&B &
Entrepreneur's best cities for entrepreneurship
It's Alive!AI isn't as sci-fi as you may think. Take a closer look at your office technology.
Hiring HardshipsThe economy may have taken a dive, but that didn't make the talent pool any deeper.
Who Let the Blogs Out?Blogging has become one of the hottest Web trends. How can it help your business?
Do You Hear Something?Could that sound be small businesses finally getting their voice heard in politics?
SnapshotWanda Wen39, designer and co-founder of Soolip inc. in West Hollywood, California
Tech ToyCut the CordWant a mobile touchscreen LCD that lets you wander?
WheelsPay You BackYour employees may be better off driving their own cars.
WomenHelp Me Out, HereYou helped yourself become a successful entrepreneur. Why don't you help others?
Tech
Buyer's GuideA Bright Idea?Are 2.5G phones really as smart as they're supposed to be? Judge for yourself.
Cool ClicksCool Clicks 10/02A site for PDA addicts; go international with this online database of worldwide companies
Digital EdgeTake Note!With its fresh features and style, don't be so quick to write off the new tablet PC.
GearGear 10/02The newest handheld goes back to basics; conference calling on a cell phone
Hot DisksHot Disks 10/02Web-based meetings, security for Web surfers and more
Net ProfitsStraight TalkingTo tell or not to tell? That's a no-brainer if you want to build credibility with your customers.
Tech BuzzTech Buzz 10/02The evolution of Palm; Apple serves up servers
WirelessOn the Road AgainPhone home with your old cell--at a price.
Robo-Car RoadblocksTelematics continues to face some potholes.